By Eric Bangeman | Published: July 30, 2007 – 12:20PM CT
Most observers agree that webcasters have gotten a raw deal from the recording industry on the issue of royalties. A study by Internet radio broadcasters Live365 suggests that some of the RIAA’s concern about missed revenue opportunities may be misplaced, given that 56 percent of the music it streams comes from independent labels—not the Big Four of Universal, Sony-BMG, Warner, and EMI.
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In contrast, the majors are responsible for 87 percent of the music broadcast on terrestrial radio, according to data compiled by Nielsen. The disparity has led some commentators to suggest that the Big Four don’t care if the webcasters go silent over excessive royalties because of the comparatively low amount of their music streamed.
Even if the major labels aren’t raking in Internet radio royalties to the same degree that they are on AM and FM radio, the independents are benefiting given their heavy representation in the playlists of webcasters. The Los Angeles Times points out that independent labels will stand to benefit nicely from the higher royalties, should they actually go into effect.
Although the royalty hike was due to take place on July 15, SoundExchange—the organization charged with collecting royalties—decided against enforcing the Copyright Royalty Board’s new royalty scheme. Indeed, SoundExchange looked to be serious about reaching a compromise with webcasters in order to avoid Congressional intervention. Unfortunately, it quickly became clear that SoundExchange was also using the negotiations to press for DRM on Internet radio.
Data source: Live365; Nielsen
Royalties and DRM aside, what Live365’s data does not address is what consumers are actually listening to. Live365 may be webcasting 56 percent of its music from independent labels, but is that what listeners are tuning into? It may be that the other 44 percent—which accounts 87 percent of all the music played on AM and FM radio—draws more listeners.
Regardless of how well Live365’s data on the music it broadcasts matches the tastes of its listeners, it does suggest that ‘Net radio has become a very important outlet for independent labels, if only because it provides opportunities for music fans to encounter indie music. Seeing webcasters scale back their operations due to high royalties and DRM would harm independent labels by giving them one less medium to get their music in front of fans.